Episode 33 – Content Marketing

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19155695/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Episode 28 – The Call to Action You need a call to action. In fact, you need a lot of them. You need one for every element of your sales and marketing funnels. This video is full of “dos” – and a few don’ts….

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19071833/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Branding is Everything – Cheeky Sales Coach Episode 27. Branding is much more than your logo or color scheme. In this Cheeky Sales Coach podcast, Karl talks about the role of branding in defining your entire organization. Your marketing is a piece of that….

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18960245/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] The blog post I reference is here: https://heidicohen.com/marketing-definition/ As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19246823/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 29 – Social Media Strategy. Social media is great – but it’s only useful for marketing or sales if you have a strategy to make the most of it! Here are some tips on using your social media to achieve…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19478846/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Wherein we take a lesson from Goldilocks. Not too much. Not too little. Just right.  But how do you set things up so you do the “just right” amount of marketing? We’ve got some tips. More information and downloads at https://cheekysalescoach.com. Check out this…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20395040/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 44 – Know Your Buyers’ Habits Past behavior is an excellent indicator of future decision making! Everyone’s a buyer sometime. Don’t talk about the thing you’re selling. There’s always another alternative. You are not likely to change anyone’s buying behavior….