Episode 14 – A/B Testing

In order to have sales . . . you have to have customers. Here we talk about focusing on a niche (or “vertical”) market. After all, you can’t sell to everyone. Really. As Stephen Covey says, you need to start with the end in mind. In this case, that means you have to define your…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18629693/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 22: Managing Sales People One of the hardest things you’ll do is manage sales people. They’re expensive and they need to perform. Here are six or seven things you need to know about managing sales people. More episodes at https://cheekysalescoach.com….

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18799169/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 24 – The 7 Channels of Sales Success What are the seven things you have to do consistently to be successful in sales? (Note: consistent does not mean daily or hourly. Some of these items need to be done weekly…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18240812/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Inbound vs. Outbound Sales. Also, you may refer to these as passive vs. active sales. One of these you will probably like more – but it’s probably the less effective one.  There are a handful of things you need to know about passive vs….

You do it. I do it. When we’re in the “buyer” persona, we lie to sales people. There are lots of reasons for this. Most of them are not really bad. But they’re real. Part of the reason buyers are liars is that they have been trained to be by previous sales people. So they…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/16833428/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Episode 2 – Sales Funnels Introduction to sales funnels. Your sales funnel is an analogy for your sales process. This is the first video on funnels, so we’re defining some terms and components. Also, some big tips on things to do and thing to…