Episode 14 – A/B Testing

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/16989989/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] One of the most important elements of a successful sales process is a good sales campaign. In this week’s podcast, we define a sales campaign and discuss what it takes to make it successful. Let’s be clear: There’s no politics in these campaigns. But…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18338942/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] The most important thing you need to know about your Offer is that it’s just the beginning of a sales discussion. That doesn’t make it any less important. In fact, your offer is extremely important because it is the beginning of every sales discussion….

Episode 1 – What is Sales? Introduction to the 50-week series. We define Sales, Marketing, and our word of the day: Asymptote! Why do you need to make such a clear distinction between marketing and sales? Because marketing costs money and sales brings in money. Feedback is always welcome. Fill out the form at https://cheekysalescoach.com.

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/17939288/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 15 – The Truth about SEO As I mentioned in an earlier episode, Marketing is very different from Sales. SEO is part of your marketing process. It is not part of the sales process, except to the extent that it…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/17429603/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Whether you like it or not: You have to ask for the sale! On this episode of the Cheeky Sales Coach podcast, we look at six important things you need to remember about asking for the sale. More information at https://cheekysalescoach.com Check out this…

In order to have sales . . . you have to have customers. Here we talk about focusing on a niche (or “vertical”) market. After all, you can’t sell to everyone. Really. As Stephen Covey says, you need to start with the end in mind. In this case, that means you have to define your…