Episode 30 – The All-Powerful Sales Letter Perhaps the the most successful marketing tool of all time is the “long sales letter.” Of course, you need to do things the right way for them to be effective. Here are some tips for building the long sales…
Cheeky Sales Coach Episode 29 – Social Media Strategy. Social media is great – but it’s only useful for marketing or sales if you have a strategy to make the most of it! Here are some tips on using your social media to achieve you goals. More videos…
Episode 28 – The Call to Action You need a call to action. In fact, you need a lot of them. You need one for every element of your sales and marketing funnels. This video is full of “dos” – and a few don’ts. More sales and marketing videos at
Branding is Everything – Cheeky Sales Coach Episode 27. Branding is much more than your logo or color scheme. In this Cheeky Sales Coach podcast, Karl talks about the role of branding in defining your entire organization. Your marketing is a piece of…
The blog post I reference is here: As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you…
There are many ways that timing – and momentum – affect your sales process. We dig into six or seven things in this episode. More videos and information at 🙂
In order to have sales . . . you have to have customers. Here we talk about focusing on a niche (or “vertical”) market. After all, you can’t sell to everyone. Really. As Stephen Covey says, you need to start with the end in mind. In this case, that…
