Episode 44 – Know Your Buyers’ Habits

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18960245/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] The blog post I reference is here: https://heidicohen.com/marketing-definition/ As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20772224/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode #49 – You Control Almost Nothing You control almost nothing This is not a negative statement Take stock of what you do control Target your audience You need to evolve like an animal You can control your process Track your…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20251835/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 42 – Marketing is Forever The word of the day is “Consistency.” That’s what you need to keep your marketing funnel full – and therefore your sales funnel as well. More videos and downloads at https://cheekysalescoach.com. 🙂   Check out…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20607983/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode #47 – Beware the Bad Fit Just like dating – you need to avoid a bad fit with your marketing. Avoid the Bad Fit.  The way you do one thing is the way you do everything. Is it all about…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/19575563/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Episode 34 – Content Marketing Funnels Content Marketing is awesome – but you need to coordinate the distribution of content within in your marketing funnels. Here are some notes to make the most of it. More info and videos at https://cheekysalescoach.com 🙂 Check out…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/20323334/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach #43 – Build Your Marketing Budget Your marketing budget is definitely not just about money. You need to market time as well. And once you start outsourcing, you need to manage marketing projects. Nothing’s free. Money, time, or outsourcing: Nobody rides…