Episode 31 – Be a Harsh Critic of Your Marketing
Episode 31 – Be a Harsh Critic of Your Marketing
Most of us spend a lot on marketing without evaluating whether it’s a good spend. Here are some tips and tricks.
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The blog post I reference is here: As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you…
Cheeky Sales Coach Episode 42 – Marketing is Forever The word of the day is “Consistency.” That’s what you need to keep your marketing funnel full – and therefore your sales funnel as well. More videos and downloads at . π Β
Cheeky Sales Coach #43 – Build Your Marketing Budget Your marketing budget is definitely not just about money. You need to market time as well. And once you start outsourcing, you need to manage marketing projects. Nothing’s free. Money, time, or…
Cheeky Sales Coach Episode #38 – Spam Works: Should You Use It? Β Ultimately, I’m going to say no. Here’s why. Β More info and videos at Β π Β Β
Cheeky Sales Coach Episode 44 – Know Your Buyers’ Habits Past behavior is an excellent indicator of future decision making! Everyone’s a buyer sometime. Don’t talk about the thing you’re selling. There’s always another alternative. You are not likely…
Cheeky Sales Coach Episode 36 – The Awesome About Page You primary web page (home page) is the second most important page on your set site. Number one is your About Page – at least when it comes to helping people find you on the Internet. Site…