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The blog post I reference is here: https://heidicohen.com/marketing-definition/
As you can tell by the seventy-two definitions, there’s not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales.
I highly recommend you listen to Episode One if you have not done so recently. It’s all about defining Sales. And marketing is not sales.
More information, audios, and videos are available at https://cheekysalescoach.com.