Episode 9 – Ask for the Sale

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/16989989/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] One of the most important elements of a successful sales process is a good sales campaign. In this week’s podcast, we define a sales campaign and discuss what it takes to make it successful. Let’s be clear: There’s no politics in these campaigns. But…

In order to have sales . . . you have to have customers. Here we talk about focusing on a niche (or “vertical”) market. After all, you can’t sell to everyone. Really. As Stephen Covey says, you need to start with the end in mind. In this case, that means you have to define your…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/17868545/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Cheeky Sales Coach Episode 14 – A/B Testing or Split Testing A/B testing (or split testing) is a methodology for comparing the effectiveness of two or more elements in your sales process. Here we examine what you need to know. Referenced episodes: – Episode…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/16833428/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Episode 2 – Sales Funnels Introduction to sales funnels. Your sales funnel is an analogy for your sales process. This is the first video on funnels, so we’re defining some terms and components. Also, some big tips on things to do and thing to…

[iframe style=”border:none” src=”//html5-player.libsyn.com/embed/episode/id/18445910/height/100/width//thumbnail/no/render-playlist/no/theme/custom/tdest_id/2470664/custom-color/87A93A” height=”100″ width=”100%” scrolling=”no” allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen] Wherein we cover six or seven things you need to know about pricing, including Anchor pricing and why your price should includes lots of 9s. The following links are referenced in this video: https://www.profitwell.com/recur/all/end-prices-in-9s https://link.springer.com/article/10.1023/A:1023581927405 https://theamericangenius.com/business-marketing/why-prices-ending-9-sell-best-mit-study/ https://www.gsb.stanford.edu/insights/asking-consumers-compare-may-have-unintended-results Book referenced: Predictably Irrational by Dan Ariely…

First, a few notes about the Cheeky Sales Coach class. There’s a Sales Campaign Construction Kit over at cheekysalescoach.com. If you’re a paid subscriber, you can download that document. If you’re not a subscriber, that’s okay. You can figure this out for yourself. Note also that we’ve added subtitles (captions) and chapters to all these…